Chapter 1

Introduction

About the Author

Scott Radin serves as Sales & Marketing Manager for Spiderweb Design and Promotion and A.S. Radin & Associates, based in Orchard Park, New York. He has been featured on NBC Buffalo News at 6 and 11 as an expert on online shopping and Internet marketing — bringing credible, real-world expertise to everything covered in this guide.

What This Guide Covers

Over the course of 11 chapters, this guide walks you through every major pillar of a complete internet marketing strategy:

  • How to achieve top search engine rankings and stay there
  • How to generate guaranteed visitors to your site
  • How to build a link network that compounds over time
  • Web site design principles that convert visitors into customers
  • Affiliate programs that generate passive income from your traffic
  • Advertising revenue strategies to monetize what you build

The Research Behind This Guide

This guide is not theory — it is the product of real work:

  • Over 2,000 hours of Internet marketing research and education
  • Direct management of 36+ client web sites
  • Marketing consulting for 70+ companies worldwide

Proven Results

The strategies in this guide are not untested. Every client that implements the full system achieves Top 3 listings on 95% of major search engines. That is a consistent, repeatable result across dozens of industries and markets.

Follow the chapters in order, implement each one fully, and you will have a marketing machine working for your site around the clock.