Chapter 5

Guaranteed Visitors

Search engine rankings and link exchanges build long-term organic traffic — but sometimes you need visitors now. These programs guarantee traffic by delivering real people to your site through paid and exchange-based methods.

Pay-Per-Click Programs

With pay-per-click (PPC) advertising, you only pay when someone actually clicks your listing. You set your budget and bid on keywords relevant to your business. Your ad appears when someone searches for those terms, and you are charged only when they click through to your site. It is the closest thing to guaranteed, targeted traffic available.

Overture

One of the largest PPC networks, powering search results on Yahoo, MSN, and many partner sites. Bids start low and you control your daily spend.

Visit Overture →

IgniteSearch

A focused PPC network with competitive rates and strong targeting options for small and mid-size businesses.

Visit IgniteSearch →

Brainfox

Pay-per-click advertising with a straightforward interface, suitable for businesses new to PPC campaigns.

Visit Brainfox →

Opt-In Email Marketing

Opt-in email marketing sends targeted promotional messages to people who have specifically requested to receive offers in your category. Because recipients asked to be contacted, open rates and conversion rates are far higher than unsolicited bulk email. This is not spam — it is permission-based marketing to a pre-qualified audience.

AddBonus

Reach opt-in subscribers segmented by interest and demographics. Effective for promotions, product launches, and ongoing offers.

Visit AddBonus →

Online Promoter

A full-featured opt-in email marketing platform with list management, campaign tracking, and reporting built in.

Visit Online Promoter →

Traffic Exchange Programs

Traffic exchange programs work on a credit system: you earn credits by visiting other members' sites, then spend those credits to have your site displayed to other members in return. The traffic is real people — not bots — though conversion rates tend to be lower than search or PPC traffic because visitors are primarily there to earn credits, not to shop.

Traffic exchanges are best used to supplement other traffic sources, to increase visitor counts, and to build brand familiarity across a broad audience.

Traffic Excess

A large, established traffic exchange with a broad member base across many industries and niches.

Visit Traffic Excess →

Simon Says Traffic

A traffic exchange community with a focus on quality member sites and fair credit ratios.

Visit Simon Says Traffic →

A Word of Caution

Avoid guaranteed-hit schemes that promise thousands of visitors for a few dollars. These services typically deliver automated bot traffic — software programs that load your page but are not real people. They inflate your visitor counts with zero sales, zero conversions, and zero value. Worse, some search engines penalize sites associated with bot traffic networks. Stick with the legitimate programs listed above.