Web Site Promotion
We are proud of our Sales Manager, Scott Radin, recently featured on Buffalo NY's NBC News at 6 and 11 as an online shopping and Internet expert.
You may have a web site already. Are you utilizing it to its fullest extent? Is it meeting any or all the expectations you had — or were promised — when it was built? Here are 5 myths we've run across in communicating with web site owners:
5 Myths About Web Sites
Myth #1
"My web site is just for reference — it can't generate me more business."
A web site should increase your business at least 10–15% if built and promoted properly. It's an electronic salesperson that works 24/7.
Myth #2
"Since my web site looks good, people will be interested in my product/service."
Studies indicate that the look of a web site has very little to do with the success of a given site. If someone notices the look of a site, it generally means something is wrong with it. What matters is what the site says to potential customers, and how easily they can navigate it.
Myth #3
"My web site has cost too much already with minimal results."
We've come across owners who pay a fortune for advertising — then don't even list their web site address in their ads. Or they list the site, but it hasn't been updated. Keeping your site online and maintained doesn't cost much when you consider an ad should direct people there.
Myth #4
"I can handle the promotional aspect of my site while running my business."
Many owners believe they can properly promote their site alongside their normal operations. The answer is always the same: you're better served concentrating on the success of your business. Updates, researching the competition, and constant re-listings become very time-consuming when done properly.
Myth #5
"Search engines will automatically find me — or I only have to submit once."
There are hundreds of search engines and link sites — including many locally — that accept site listings. The only way to get a good listing is to understand these venues and know when to re-list. It is a definite myth to think you can list once and forget about it, or that you'll be indexed automatically.
Let Us Make Your Site Profitable
Our firm would like the opportunity to assist you in making your site profitable. We not only build and host sites, but we also fully promote sites built by others. We have the experience and ability to make your site work for you. Our advertising and promotional services go well beyond web sites alone.
We are not some cyberspace firm soliciting false promises. We are a real firm in Western New York reaching out to real businesses worldwide.
Please email our marketing department with your name, business and number. We offer free site reviews as part of our continuing customer service.